Stories are how we connect
I turn ideas into brands, campaigns and designs that resonate. Drawing on decades of experience in publishing and beyond, I help authors, entrepreneurs and businesses share their story in a way that feels authentic, compelling and unforgettable.
As a Creative Consultant with over 25 years of experience in publishing, I bring together the twin disciplines of marketing and design. That combination means I don’t just shape the story you want to tell - I also create the visuals that bring it to life.
My career began on the shop floor at Waterstones, watching readers discover the books that would go on to inspire, comfort and entertain them. That early insight into how people connect with stories has guided my approach ever since.
From there, I worked across some of the world’s biggest publishing houses - Hodder & Stoughton, Penguin, HarperCollins, Transworld, Bloomsbury, Pan Macmillan and Hachette - supporting both fiction and non-fiction authors including Stephen King, David Nicholls, Lord Sugar, Stacey Solomon, David Mitchell and Karen Swan.
As a freelancer, I’ve worked closely with leading names including Danielle Steel, Paige Toon, and Michael Mosley, managing their marketing and creative direction.
Alongside publishing, I’ve partnered with start-ups, personal brands and entrepreneurs to shape their stories and identities from the ground up. Projects have included brands such as Battshill Distillers, Canakin, Fable Photography, Yetunde Hofmann, People Beyond Profit, Studio 49 and authors like Hannah Richell.
At the heart of it all is storytelling: whether it’s a cover that stops you in your tracks, a campaign that sparks conversation, or a brand that connects instantly with its audience.
“Working with Toni is consistently a positive and productive experience. We I have worked together on a number of projects, large and small. She has brought to each speed, economy and a creative flair. I can’t recommend her highly enough.”
“Toni has the ability to put a look/branding/image to exactly what you need. She has done this several times for me over the past 10 years, and I am always thrilled with the result. She is always ahead with imagination and style, I cannot praise this talented lady enough!”
“Byrne Creative offer contemporary, current, leading edge design work, a professional service with high ethics. Their solutions are engaging, thought provoking and customer-focused.”