A hat trick of campaigns

Autumn 2019 was a bumper season of  marketing campaigns here at Byrne Creative and with my marketing hat firmly on I was project managing 3 campaigns for Pan Mac in the run up to Christmas.

Karen Swan’s new novel had a beautiful, seasonal campaign positioning her right in the heart of festive self-gifting. Working with Leanne at Off the Shelves and Caroline at Fable Photography the creative was fresh and cozy, injective contemporary visuals with Karen’s cozy reading that she is so loved for by her fans.

Archer’s latest hardback gave us the opportunity to collaborate with 20Ten Creative again after they bought to life such a filmic, powerful concept for his previous novel. With huge backlit sites across London Terminals, press and online the creative for Nothing Ventured perfectly placed the book at the heart of the nations capital.

And the book that caught a wave and remained at the top of the Amazon charts for weeks was Rosie Walsh’s debut The Man Who Didn’t Call. Again, Leanne at Off the Shelves immediately got the campaign concept and created an eye catching, contemporary design that spoke straight to the heart of the target audience across outdoor and online. A paired back pallet and bold approach shows that less really can be more.