She has been hailed as one of the world's most popular authors and has written 185 books (probably many more since I wrote this post!) has 9 kids and is a huge Downton Abbey fan.
When Pan Macmillan acquired Danielle Steel in 2017 and asked if I’d like to be part of the team working on her brand (I used to be a Senior Marketing Manager for them before going freelance) I didn’t take much persuading.
Working on Danielle for 4 years was such a great project. From her joining Pac Mac through to hitting No 1 on the Sunday Times bestsellers it was a brilliant collaboration of agencies, creatives and publishing experts. It was a unique role as it allowed me to work across marketing, design and social, drawing on and combining all my experience from 20 years in publishing.
Danielle is regularly at the top of the charts on both sides of the Atlantic, has recently launched her own Instagram account and with over 650 million copies of her novels sold - she is still the undisputed queen of women’s fiction.
